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Preparation is one of the main keys in pulling off a successful job interview. Approaching an interview as you would an exam is a sure-fire way of making a lasting impression that could give you the edge over your competition.
Employers like job candidates who take the initiative to learn as much as they can about them. It's a sign that you're not just someone looking for a job, but an individual who's given careful consideration to the kind of organization you want to work for, and it gives them confidence in your judgment.
Visiting a company's website or using search engines to research its history, trends and direction can provide you with a wealth of information that you can take with you. Working this into the conversation is like delivering a verbal one-two punch. It acts as a way to engage your interviewer in discussion, bringing a relaxing tone to the regular rigidity of the interview process.